trends, innovation, inspiration, education. Four pillars that translate the Redken soul. Recognized by high technology, training and improvement of professionals throughout Brazil, the brand inspired by NY takes into the beauty salons what is most current in the world of fashion. The art of promotional packaging should portray this language, expression and attitude. Each art involved a theme of the city of NY and ended up becoming a stroll through the city. One brings the contrast between nature and the urban, making reference to the central park; the second to the icons and signs of the city, the third makes reference to graphics and street art. Each composition brings unique elements in a contemporary way and with application of spot color.