we are not taught how to create a workflow that suits us. Lots of companies aren’t flexible enough about the employees’ schedules since the industrial workflow where the longest period of time you are there, working, manufacturing, biggest is the production and the profit. We seem to forget that most of the jobs don’t require this mindset anymore.
"I believe life overflows, there's no tidy cup that can contain life! Suddenly it all gets spilled, it falls on you, you get dirty, and there's no way of making it fit in a nice and pleasant scheme". Identity should be a verb.
what I found out in the last couple of years, is that when we change "brand" for "story", our mind expands. A story does not depend on anybody's approval, it is interesting by nature and does not need acceptance or niche markets to exist, because when a story is honestly told, a circle of people will naturally be formed.
The truth is, the real thing started with a slap on the face… (not for real, but almost) I had bosses, but decided to be my own boss - or rather, was faced with this decision - around 8 years ago.
Creatives are humans as brands. Humans that create something for the world. That have the capacity of leaving a positive impact in the world. That have to see themselves as personal brands.
To understand, express and sell.These are the three main frontlines I have built my work on. My art. My business. It took me some time to divide so many studies and experiences into only three sections. It’s a simple way of putting it. A summary of connections between different disciplines and inspirations. To look inside, express and the looking and stepping out into the market.
To work inside a strucutre, to be a business human, an entrepreneur, a nomad, a self-employed human. What is better or worse? There is no real answer to that. There is no wrong or right. There are only different human beings. Different profiles and perspectives.